Odeon Cinema Senior Screen was launched in June last year and RIAS has signed a new partnership with Odeon Cinemas with RIAS sponsoring the Odeon Senior Screen offering that allows over 50s to enjoy a reduced entry fee at 94 cinemas across the UK on weekday mornings.
The Odeon Cinema Senior Screen has already gained huge popularity with 360,000 over 50s having attended screenings since its launch in June 2006.
RIAS was set up in 1992 and is headquartered in Bournemouth and Belfast. It has more than 880,000 customers.
RIAS managing director Janet Connor says: “As one of the major players in the over 50s insurance market, we were keen to select a partnership that gave RIAS national exposure and has wide appeal to our target audience.”