Anyone about to embark on a skiing holiday should ensure they take good care of their skin to reduce their risk of needing skin cancer treatment in the future, an expert has advised.
Many consumers do not realise the importance of sun protection while skiing, according to Dr Jonathan Bowling, consultant dermatologist at London's Cadogan Clinic.
However, Dr Bowling claims that people should treat the ski slope "like a beach" and apply just as much sun protection to exposed skin, if not more.
"When you're up a mountain, at altitude, your level of UV exposure is higher than at ground level, so you're soaking up the radiation," he explained.
"Normally features such as grass and trees absorb the UV, but when those features are covered in snow not only are they not absorbing the UV, the snow cover itself is bouncing the UV back at you."
Skiers are advised to wear a sunscreen with a minimum SPF of 30 and to reapply their cream every two hours.
People with fair skin, lots of moles or freckles or a family history of skin cancer are most at risk from the disease.