Skin cancer is becoming increasingly common among young people, recent figures show.
Compiled by Cancer Research UK, the data shows that there has been an "alarming tripling" of melanoma rates among the 15 to 34-year-old age bracket since the late seventies.
There are now around 900 cases of malignant melanoma diagnosed each year in this age bracket, compared to 290 diagnosed 30 years ago.
Caroline Cerny, campaign manager of the charity's SunSmart operation, commented: "It's very worrying to see that the number of young adults being diagnosed with this potentially fatal disease has risen so dramatically, especially since cancer is typically a disease that affects older people.
"With summer approaching after such a harsh winter, everyone is looking forward to enjoying some sunshine. But it's more important than ever to be aware of the dangers of getting sunburnt."
Ms Cerny added that great care should also be taken with sunbeds, since using them before the age of 35 can increase your chances of melanoma by 75 per cent.