The British Skin Foundation is advising people to check their skin regularly in the hope that this will reduce the number of people requiring skin cancer treatment.
Spokeswoman Indy Rihal pointed out that consumers - particularly those with fair skin - should check their skin for changes, even if they have not recently been on a holiday in the sun.
"People with more moles and freckly skin are more likely to burn and have less of the protective substance melanin.
"This means that they should be more cautious about sun damage and should be checking their moles regularly, not just after a sunny holiday," she said.
Ms Rihal emphasised that any changes in the appearance of a mole should be checked over by a GP or dermatologist as soon as possible.
She also issued some advice for consumers who have spent a little too long in the sun, revealing that it is best to avoid scrubbing the skin.
"Creams containing aloe vera may help ease minor burns because of its anti-inflammatory properties. If you start to experience nausea and headaches, you must see your doctor straight away," she recommended.
Independent advice on private healthcare