On 6 October Aviva will turn the Lyttelton flytower of London’s National Theatre into the world’s biggest photo frame and hand it over to the public for 10 days of huge-scale photo projections. The campaign will give thousands of people a moment of fame and recognition. Aviva will donate £2 to Save the Children for each person who submits a photo and a personal message. The money will be used to fund two new projects to help street children in India get access to education.
Everybody who submits a photograph will be asked to say in five words what matters most to them. If your photo gets projected, so will your message.
You can submit photos and tell the world what matters to them via Facebook - or by visiting the Aviva Big Picture Pop Up Studio outside London’s National Theatre.
You will receive a unique piece of art: a collage of words in the shape of your face and a personal film to share with friends.
If selected at random for projection, your photograph and message is then projected onto the National Theatre and streamed on YouTube for the world to see. Each person selected will be given the time of their moment of fame so they can watch it in person or via YouTube livestream. You will also receive an individual snapshot commemorating the projection moment to share with friends online.
For each photo and message uploaded, Aviva will donate £2 to Save the Children as part of its global street to school programme, which helps street children into education and training. The aim is to fund two mobile learning centres in communities in India where hard-to-reach children are in need of basic education and counselling. Each centre will help up to 1000 out-of-school children.