Today sees Bupa launching a television campaign to promote its new private medical insurance product, Bupa By You.
The campaign promotes the adaptable and affordable policy and highlight personalization features that allows you to create a plan that reflects your individual health needs, priorities and budget.
The campaign includes direct and digital marketing.
Sue Moore at Bupa says: “Bupa By You is proof that health insurance does not need to be one-size-fits-all. We have put the customer at the heart of the decision making process and the adaptable nature of the product reflects how we have listened to their needs.”
Private medical insurance news: 5 September 2011