Mums are leading the way to a healthier Britain with two thirds selflessly placing family health ahead of their own, according to the latest Bothered Britain Report from Simplyhealth.
The findings also suggest one in four mums are concerned that changes to public sector financing will have a detrimental effect on their overall family health expenditure, increasing the need to take matters into their own hands.50% say they will be paying greater attention to their children's daily diet and 40% say that regular exercise holds the key to the future health of their child.
James Glover from Simplyhealth says: "Health is at the top of people's priorities but there is also a financial pressure associated with being able to maintain this both now and in the future."
Health cash plans: News update: 7 September 2010
