A reminder has been issued to Britons to take care of their skin in the sun as research has highlighted the number of people who have been sunburnt.
The study, conducted by Cancer Research UK, found that 46 per cent of Brits were sunburnt at some point this year.
Furthermore, of those whose skin was damaged, 32 per cent admitted that their motivation was to get a tan.
Nina Goad, spokesperson for the British Association of Dermatologists, advised: "Don't ever allow your skin to burn, whatever your skin type, as sunburn is the skin's reaction to be being damaged by UV [Ultraviolet] rays."
Ms Goad also noted that while there is a limited risk of burning during the autumn and winter months, "it is still very important that people continue to check their skin during this time, as skin cancer can develop at any time of year".