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ASDA teams up with LV= to offer life cover for over-50s

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ASDA has launched a new Over 50s Life Cover  product, developed for ASDA by mutual insurance group LV=.


ASDA's Over 50s Life Coveris available in-store, online and over the phone. The plan offers lump sum life cover, after the plan has been held for 12 months, from as little as £5 a month. Customers will receive a £30 ASDA gift card with every new policy, plus the guarantee that monthly payments are fixed from the start with no increases at any time in the future.


There is also the option for ASDA customers to guarantee that the premiums they pay in will never add up to more than the policy pays out.


Life insurance: News update: 03/09/2009


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