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PruHealth taking off big time

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PruHealth, innovative health insurer, is taking off big time.
 
Over the last year, the number of customers went up from 7,400 to 58,912, a 700% increase.
 
PruHealth's offering has been extremely well received in the UK market. The central Vitality philosophy of incentivising better health is popular with customers.
 
PruHealth has taken a leadership position intellectually in the private medical insurance market, and encouraged other insurers to help customers become healthier.
 
Related links
 
Private medical insurance : News update: September 2006