A growing number of men are choosing to have cosmetic surgery and non-surgical cosmetic procedures such as botox in their 40s and 50s, new figures have revealed.
According to the Harley Medical Group, over 5,200 men have visited for consultations in the last six months because they want to look younger.
The private cosmetic surgery group revealed that there has been a 57 per cent rise in botox uptake among men, with one fifth of all botox patients now being male.
Experts have noted that many of these men are getting married for a second time and want to rejuvenate their appearance as they embark on their new life.
Liz Dale, director of the Harley Medical Group, told the Press Association: "Dubbed the Sarkozy syndrome or Douglas effect, referring to a second marriage with a younger woman whether they have one, two or more decades between them, surgeons are witnessing these patients citing their partner's youthful appearance as their motivation to investigate surgical and non surgical rejuvenation procedures."
Ms Dale noted that botox tends to be more popular among men in their 40s, while those in their 50s are more likely to opt for eyelid surgery or a face lift.
Independent advice on private healthcare