Two dramatic new film clips have been launched that elegantly integrate images of Olympic hopefuls with those of the famous Scottish Widow. The films, which form part of an online advertising campaign, celebrate the sponsorship collaboration between the Olympics 2012 and Scottish Widows.
The sensual and stylish films feature impressive choreographed routines performed by champion gymnasts Alex Jerrom and Laura Hallett, who then morph into an image of the Widow. The films link to an online competition to win an all expenses-paid trip for two to the Beijing Olympics 2008.
Mike Hoban, of Scottish Widows says: “Our collaboration with the Olympics is perfect for the Scottish Widows brand. The linked online competition encourages direct interaction between Scottish Widows and the consumer. It will generate website interest and simultaneously encourage excitement around the 2008 Beijing Olympic Games.”
The film clips focus on the red, white and black brand colours of Scottish Widows and use a constantly moving camera angle to emphasise the fluidity of the athletes' movements and the transition into the image of the Widow, as represented by Hayley Hunt.
The online film campaign runs throughout January and runs on a range of consumer sites such as The Times, The Guardian, The Telegraph, Virgin and Yahoo.
To view the two films and to enter the competition, visit www.scottishwidows.co.uk. For more information about the Olympics sponsorship, visit www.scottishwidows.co.uk/london2012.