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Scottish Provident brand to be retained

Resolution and Friends Provident have confirmed that the Scottish Provident brand will be retained should owners Resolution buy Friends Provident.

The strategic takeover is unlikely to be completed before November this year.

While the companies are claiming that there will be no change in brand position, this is clearly just a holding action to keep intermediaries and customers sweet for the rest of 2007. It makes no sense for both brands to go head to head. There will need to be some decision as to which company sells what products and via which distribution channels.

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Scottish Provident brand to be retained
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