As many as three quarters of Scottish people want plastic surgery, with many having already gone under the knife.
An internet survey conducted by Scotland on Sunday has revealed that cosmetic surgery is becoming increasingly accepted and more than one in six respondents admitted to already having undergone procedures.
Of those respondents who had already had surgery, the most common forms included face lifts, eye lifts and nose jobs, while the most popular procedures for those considering surgery were tummy tucks and liposuction.
Plastic surgeon Awf Quaba, who works at Bupa Murrayfield in Edinburgh, told Scotland on Sunday: "There is great demand for cosmetic facial surgery – eyelid surgery and face lifts are the most common operations I do."
Mr Quaba attributes the growing acceptance of cosmetic surgery to the number of television programmes on the subject, claiming that they have had "a dramatic effect on removing the stigma of having these operations", and adding that people also seem to have more disposable cash to spend these days.
However, he warned that patients should be aware that procedures are serious and that they should not underestimate the time needed to recover from surgery.
"Some patients do have unrealistic expectations about their recovery time, wanting to go on holiday the following day," he revealed.
The survey also revealed that people are becoming less cagey about admitting to previous surgical procedures, with 37 per cent telling their friends and family and 45 per cent claiming to have been completely open about their cosmetic surgery.