Oxfam is set to grab a slice of the multi-million pound online price comparison industry, with the launch of a new website which will ring-fence at least two thirds of its entire revenue for the charity.
Compare for Good, launched by Oxfam supporter Joan Collins, is a price comparison website with a difference. It allows customers to save money by finding the most competitive deal on a range of financial products and services, while raising valuable funds for Oxfam. It is the first time a not-for-profit organisation has entered the price comparison market and comes at a crucial time when consumers have less money to spare for charity.
Entrepreneur Ivan Massow, known for his groundbreaking insurance services for gay men and people with HIV in the 1990s, developed Compare for Good. He saw an opportunity to direct some of the profits from this lucrative market to good causes and create a sustainable channel of income for charity. Ivan Massow says, “Compare for Good is a unique way of raising money for charity on a long-term basis. I think this can be the next big thing and has the potential to raise millions of pounds for Oxfam while offering consumers the chance to find a bargain.”