The over 50s insurance provider RIAS is the new sponsor of ITV3's early evenings from 1 March 2011 between 7 and 9pm.
This is the first major TV sponsorship for RIAS.A 15 second introductory sponsorship message will start at the beginning of each of the classic drama programmes; favourites such as Downton Abbey and Midsomer Murders, with a 10 second sponsorship message starting and finishing every commercial break. Finally, at the end of every programme during the early evening slot, a five second sponsorship message will confirm RIAS as the ITV3 early evening sponsor.
Sarah Howe at RIAS comments, "Our ITV3 sponsorship is a fantastic opportunity to build our brand. This is the ideal platform for RIAS to reach its diverse, individual customer base and bring to life some of the many reasons why our customers have chosen RIAS as their insurance provider."