PruProtect has made improvements to its existing product range.
The potential for annual price increases across PruProtect’s life cover, serious illness cover and income protection has been removed. Policyholders who look after their health and wellbeing by engaging with PruProtect’s Vitality programme will be able to reduce their premiums and these lower premiums will be locked in.
But to do this, it has scaled back some of its discounts with consumer retailers in return for the premium discounts.
PruProtect’s Kevin Carr says: “As well as becoming more competitive, we are enhancing our proposition for consumers by allowing them to reduce their future premiums and keep them low. Our serious illness cover is already the most comprehensive of its kind in the UK."