PruHealth, innovative health insurer, is taking off big time.
Over the last year, the number of customers went up from 7,400 to 58,912, a 700% increase.
PruHealth's offering has been extremely well received in the UK market. The central Vitality philosophy of incentivising better health is popular with customers.
PruHealth has taken a leadership position intellectually in the private medical insurance market, and encouraged other insurers to help customers become healthier.