Health insurer PruHealth now covers more than 100,000 people.
During 2006, the insurer grew by 12% per month on average, while adding nearly 65000 people.
PruHealth sales director David Priestley says: "It’s hugely encouraging to make this sort of progress so quickly. What it shows is that we’ve got a product which is attractive and competitive – it’s offering consumers another choice in the PMI market. Currently 50% of our individual members do not have any private medical insurance cover when they join PruHealth, a third are new to market and 18% have been tempted back. Forty six per cent of individual PruHealth members believe that being a PruHealth member has encouraged them to become healthier than they were before. These are figures we are extremely proud of and aim to boost as we go forward."