PruHealth launched its local hospital list in January 2010 to help customers looking for cover to get a better price for receiving treatment locally from a network of market-leading private hospitals, and has already seen a sign up level of 40% of new individual policyholders. The local hospital list covers 146 hospitals around the UK and includes BMI Healthcare and Spire Healthcare hospitals, the UK's two largest private Hospital groups.
Dave Mezher of PruHealth says, "Traditionally hospitals and insurers have negotiated aggressively with each other, with customers often getting caught in the crossfire when there are disputes between providers and insurers. Customers have also not generally seen the full benefits in terms of higher quality services or lower prices. By working closely with some of the biggest and most respected private hospital providers in the country, we want to show that there are better ways of ensuring quality in private healthcare while keeping costs low. And the new way aims to make things simpler and more beneficial for all involved."
PruHealth has upgraded its web services to customers to include an online hospital finder tool, allowing them to search for their closest hospital.