PruHealth customers can now collect up to 200 Nectar points and 10 Vitality points each week when buying £20 worth of healthy foods during the weekly shop at Sainsbury's, under a new and exclusive partnership with Nectar, the largest loyalty programme in the UK.
PruHealth has become Nectar's exclusive healthcare partner within the programme. Policyholders with Nectar membership can now receive 10 Nectar points per £1 spent in Sainsbury's on over 1,500 healthy foods. Customers will also be rewarded 1 Vitality point for every £2 spent on healthy foods, which contributes towards discounts with PruHealth's reward partners and cashback on the individual's policy.
Nectar customers wishing to join PruHealth will receive 5000 Nectar points for taking out a new private medical insurance policy, meaning they could potentially collect up to 15,400 Nectar points in the first year, as well as 520 Vitality points.
Dr Katie Tryon at PruHealth comments, "We all know what we should be doing to look after ourselves, but need encouragement to implement these changes into our lifestyle on an ongoing basis. Incentivising healthy behaviour is our core philosophy and we believe our healthy foods initiative can help drive behavioural change."