Insurer Prudential will introduce a dedicated sales team for Lifetime Mortgages to visit clients at home from October 2006.
This new sales team complements Pru’s existing online direct and adviser sales channels, providing the customer with the choice of how they wish to deal.
With an increasing number of people saying they will need to supplement their retirement income, or meet long term care needs, Lifetime Mortgages is one answer.
Traditionally, people relied on the state, but few can do that. While planning for their own long-term care is a recognised trend, there is a new one. With people living into their eighties and nineties, more people who have themselves retired and paid off the mortgage, are finding that they have to help pay for the care of one or more parents. Long term care insurance products, equity release and long term mortgages are methods used to fund such care costs which can be very high.