Private clinics in the UK have started offering consumers the chance to have Macrolane injections in their buttocks.
It appears that the quest for the perfect backside has never been easier as a £2,300 treatment can now provide a curvier bottom.
One person who has benefited from the treatment is 48-year-old Angie Patterson, who is a size 12 and lives in Berkshire.
Ms Patterson told the Daily Mail that she used to be a Christian Dior model and had a "truly amazing" bottom.
However, as she got older her bottom sagged and the skin became dimpled.
"Having already had cosmetic procedures, I wasn't remotely nervous about potential discomfort in having injections in my bottom," she told the newspaper.
"In fact, the most pain I felt was as the local anaesthetic was injected, and I was amazed that after just over an hour I had a brand new bottom and felt fantastic to boot."
The former model revealed that she is "thrilled" with her new look, which should last for at least 12 months.
Macrolane consists of an injectable gel containing hyaluronic acid which can be used on the breasts and calves as well as the buttocks.