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Price cuts on critical illness rates

LV= has announced reductions to many of its critical illness premium rates.

In some cases rates have been reduced by up to almost 30%, and across both guaranteed and reviewable combined life and critical illness contracts 96% of the premiums have been lowered.

The table below indicates how premiums have changed across the different products:

Product

Max decrease

Max increase

Percentage of Rates changed

Combined life & CI (guaranteed)

29.8%

3.7%

96% reduced, 4% increased

Combined life & CI (reviewable)

28.0%

3.8%

96% reduced, 4% increased

Standalone CI

27.1%

18.4%

20% reduced, 80% increased

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Price cuts on critical illness rates
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