The Post Office is launching a new integrated advertising campaign as part of a marketing drive to reinforce the Post Office’s position as a hub for local communities and to promote the brand’s successful range of financial and travel services. The new campaign will be rolled out across TV, press, direct mail, online, in-branch and outdoor from Sunday 4 July.
The campaign begins with a TV advertisement across both satellite and terrestrial networks aimed at promoting the brand’s travel products. Further advertisements promoting other financial products are also planned as part of the campaign. Running throughout the whole campaign will be the theme ‘there is more that unites us than divides us’. Along this theme, the advertisements feature real people. Back in the twenties, the General Post Office Film Unit used to create short films featuring a slice of UK life.