Cosmetic surgery enquiries have been on the rise since the nation got a glimpse of Pippa Middleton's derriere.
The younger sister of Prince William's wife Kate caused a stir at the royal wedding with her desirable figure.
But according to London's Harley Street Skin Clinic, it was the younger Middleton's pert posterior that caught most people's attention.
Lesley Khan from the clinic said: "We are now seeing scores of female clients seeking the perfect bottom.
"A few years back everyone wanted the Jennifer Lopez look but now everyone asks for a bottom like Pippa's - curvy but not too peachy."
Now Magazine reported that cosmetic surgeons have seen a 60 per cent increase in demand for treatments to create the perfect bottom.
However, Ms Khan urged people to be realistic about the surgical procedure, which can only work in harmony with the rest of a woman's proportions.
News recently emerged that Pippa keeps her trim figure with the help of regular Pilates classes at a small studio in London.