Despite their best intentions, many parents are often unable to keep track of what their children are eating on a daily basis, it has been claimed.
New figures released on the back of research carried out by Datamonitor show that around 13 per cent of children aged between five and 13 in the UK are now either overweight or obese.
Furthermore, this proportion is expected to rise by 2.1 per cent year-on-year between now and 2104.
While many parents make an effort to provide their children with healthy meals and snacks, the National Obesity Forum has noted that it is often all-but impossible for them to see what they are eating when they are unsupervised.
"The problem is that when the children are out of sight of the parents, the parents have absolutely no idea what it is they are consuming - that is why the incredible amount of money - which I think has been revised from £300 million per annum - is spent on snacking on corner shops and that is totally outside of control of the parents," spokesperson Tam Fry explained.
This comes soon after a study carried out by the Jenny Craig weight management programme revealed that three-quarters of UK adults are keen to lose at least a bit of weight.
Independent advice on private healthcare