People over the age of 65 years have been advised to regularly check any moles they might have for skin cancer.
The British Skin Foundation noted that more needs to be done to raise awareness of skin cancer and the importance of sun safety.
Spokesman Bevis Man said: "We all still have a way to go yet in terms of cementing both the sun safety and early detection messages into the public consciousness.
"Whatever targeted awareness programs are done in the future, we have to ensure that those messages reach this age group successfully, as the elderly may not be exposed to the same forms of media that younger generations are, such as the likes of Twitter and Facebook."
The comments come after a report from Cancer Research UK suggested that failure to have skin changes and moles checked by doctors has contributed to an increase in deaths from malignant melanomas.