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Aviva adverts toned down after complaints

Aviva

Aviva has toned down its Downtown Abbey motorcycle crash victim adverts after a sustained attack on Twitter and several viewers complaining to broadcasting regulator OfCom.

 

Aviva has accepted that the tone of the original advert clashed with the cosy Sunday night viewing format of the programme, so made changes.

Income protection insurance news: 11 October 2011

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