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Less wealth leads to better health for 10million Brits

Friends Provident

Ten million people in Britain feel fitter and healthier than they did this time last year as a result of the recession, according to Britain Under Pressure research commissioned by Friends Provident. This trend looks set to continue, with 57% admitting they would like to do more to take care of their body and health.


Over the past year, 83% have changed their eating habits, with 48% of those surveyed eating fewer ready meals or takeaways. 13 million people have replaced the junk food with healthy alternatives like fresh food and homegrown vegetables.


It’s not just that we’re eating healthier meals, our whole approach to food seems to be changing, with 31% of those aged 25-30 dusting off the cookbooks and making food at home and 23% substituting expensive treats such as eating out at a restaurant for cheaper alternatives such as supermarket meal deals.


When it comes to alcohol consumption, 28% say that over the past year they had been drinking less alcohol and just over a third of these people are doing so to save money.


An encouraging 55% frequently exercise for 30 minutes, 5 days a week. 19% take part in more free methods of exercise, such as running, or following home exercise videos.


Mark Jones at Friends Provident says, “Financial pressures combined with personal motivation have led people to take a fresh look at their lifestyle and priorities. As a result, it looks like many have changed for the better. Changing habits to lead a more healthy lifestyle today may motivate them to continue this trend in the future and contribute to securing a longer healthier life.”


The research was conducted by 72 Point in August 2009 and surveyed 4,000 adults across the UK.


Income protection insurance: News update: 03/10/2009


Related links

  • Friends Provident - company profile