Aviva has launched a new advertising campaign highlighting how they can support people in taking small steps to improve their health. It focuses on MyHealthCounts, an integral part of a Health Solutions policy.
The campaign includes an advert being aired on national TV during October and November. It shows that you do not need to make big lifestyle changes to be healthier. Featuring a father realising that he needs to get fitter, when he struggles to keep up with his lively son's endless energy, the advert emphasises the fact that exercise can take many forms. It is not just about going to the gym.
The advertising promotion also offers a free pharmacy health check to individuals taking out a Health Solutions policy before the end of November.
Health cash plans: News update: 16 October 2009