There was a surge in demand for Botox ahead of the US presidential inauguration, confirming the cosmetic treatment's ability to provide a pre-party boost, reports suggest.
USA Today learnt that many cosmetic surgeons had witnessed a noticeable increase in demand for non-surgical treatments, with many people determined to look their youthful best.
Tina Alster, a Washington DC-based cosmetic dermatologist, told the newspaper that she had been "swamped" by bookings, while another local cosmetic expert, Hema Sundaram, revealed that demand for Restylane and Perlane had almost tripled.
One of Dr Sundaram's patients, 59-year-old Jan Lynch, revealed that she had received Botox and hyaluronic acid fillers in preparation for the recent swearing-in ceremony.
She told USA Today: "My motivation is to look the very best I can for such a historical event. I've flown in to DC from California for this."
Botox's potential ahead of special events was also highlighted by the rise in demand during the lead up to Christmas in the UK.
For instance, the Harley Medical Group noticed a rapid increase in enquiries for Botox in November and December as people made efforts to look their best for Christmas parties.