NOW you can have the smile you have always wanted

NOW stands for National Orthodontic Week and the first NOW is being celebrated this week: 22 - 28 March 2010.  NOW is the brainchild of the British Orthodontic Society (BOS), a charity which promotes the very best in education, research and care of patients. The campaign has been created to focus attention on the ways the look and function of your teeth can be improved; providing you with clear, trustworthy and impartial information about orthodontic treatment and encouraging you to find out more … NOW.  

Log on NOW

A new website has been created and you can log on NOW

to discover the National Orthodontic Week events taking place; find an orthodontist in your area; read 12 information leaflets produced by the BOS about different aspects of orthodontic treatment and enter a competition to win a digital photograph frame (on which perhaps to display your beautiful new smiles!) and top of the range Sonicare sonic toothbrushes.

On the site you will be able to find the results of a BOS survey conducted by You Gov’ to discover consumer attitudes towards their mouths, smiles and appearances when the results are published.  A three minute film about the benefits of orthodontic treatment has been created and can be viewed on the site.    You will also read some inspiring stories about how orthodontics has changed lives; how people have overcome bullying and depression thanks to their orthodontist and how one woman had treatment in her late 70’s, who shows you it is never too late to get the natural healthy smile you have always wanted.

What is orthodontics?

Orthodontics is a special kind of dentistry concerned with the growth of the teeth, jaws and face.  Nearly one million people of all ages started having orthodontic treatment last year in the UK.  Orthodontic treatment is about making the best of your teeth; it's about improving the harmony of your mouth and jaws. Once you can bite together correctly, you can eat more comfortably and care for your teeth and gums more easily.  Orthodontics is all about creating a natural, healthy smile. 

Britain is one of the only countries in the world where orthodontic treatment is available free on the NHS to young people under the age of 18, depending on the severity of their case.  In addition, new technologies have meant that orthodontic treatment can now be discrete and more accessible to a wider range of people, no matter their age.  To find out more NOW visit

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NOW you can have the smile you have always wanted
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