The British Orthodontic Society’s National Orthodontic Week takes place between 22 and 28 February 2011. The highlight of the campaign is an event at the V & A Museum of Childhood in London during half term, when the gallery is visited by over 2,000 people a day. Throughout the week you will be able to ‘Meet an Orthodontist’ and ask questions about orthodontic treatment.
The focus for NOW 2011 will be young people and during the camapign the BOS aims to highlight the problems of dealing with protruding teeth. Two young winners of the BOS annual Against the Odds competition, who have both had to overcome seemingly insurmountable problems related to their protruding teeth, will be acting as figure heads for the campaign and it is hoped their success stories will inspire others to seek help.
A short film is being produced which features interviews with these young orthodontic patients, and other young people who have had their lives changed by orthodontic treatment, and also features interviews with orthodontists who explain the issues and benefits of orthodontic treatment. The film can be viewed at www.nkowsmile.org. The site also features radio interviews about orthodontic treatment and more will be uploaded during NOW so you can continue to update.
To graphically illustrate the problems of protruding teeth the BOS has commissioned the building of two life-size Lego heads showing mouths ‘before’ and ‘after’ orthodontic treatment, and these will be unveiled at the launch and will be on display at the Museum of Childhood during NOW. A competition will be held during the event to encourage visitors to guess the number of Lego bricks it took to build both faces. The winner will be awarded a children’s sonic toothbrush – Sonicare For Kids - produced by Philips.
For those not planning a trip to London during half term there will be a range of local NOW initiatives being arranged by orthodontists throughout the country and anyone interested in finding more, or where they can get orthodontic treatment in their area, should visit www.nowsmile.org.