A national charity that supports vulnerable young
people on Britain’s streets will be given a major boost this weekend as Aviva
hands over its high-profile shirt sponsorship of Norwich City to Railway
The Railway Children logo will take pride of
place on the Canaries’ shirts for the clash against Arsenal on Saturday, which
is being televised, live on Sky Sports. Additional fundraising for the
children’s charity is also taking place throughout the day.
The event marks the first time a commercial
sponsor has handed over its shirt logo to a charity for a one-off Barclays
Premier League match. It is the result of the close working relationship
between Aviva and Norwich City and the Barclays Premier League has approved the
This is the fourth year that Aviva has given away its Norwich City shirt
sponsorship to charities. This year’s sponsorship marks the continuation of
Aviva’s commitment to its chosen national charity, Railway Children, which
helps raise awareness of the fact that every year 100,000 young people under
the age of 16 run away from home. One in six of these end up sleeping rough.
Often these young people are escaping very difficult home circumstances and see
the streets as their safest option. Former X-Factor winner Alexandra Burke, who
has just been announced as the Railway Children’s first UK celebrity
ambassador, will also be at the match on Saturday.
Private medical insurance news: 17 November 2011