Brits plagued by deep wrinkles or crows feet are using more anti ageing procedures to turn back the clock and look rejuvenated.
Figures from leading cosmetic surgery provider The Hospital Group have seen a massive surge in the number of people striving to achieve a more youthful complexion with dermal fillers shooting up in popularity by 78 per cent since 2009.
The West Midlands leads the way with interest in dermal fillers increasing a staggering 500 per cent since 2009 and Liverpool weren’t too far behind with 200 per cent opting for the procedure to gain a wrinkle free appearance.
Wrinkle relaxing treatment, Botox has also increased in popularity with Cambridge reporting a 350 per cent increase in enquiries closely followed by Nottingham which has seen a 200 per cent increase since 2009.
For those looking to gain a more youthful complexion The Hospital Group provide a range of anti ageing treatments and procedures performed in state-of-the-art facilities by fully trained practitioners.
The Hospital Group is one of the UK’s biggest providers of cosmetic surgery procedures including youth enhancing facelifts and eye bag surgery as well as breast augmentation and liposuction for a younger looking figure.
David Ross, Chief executive of The Hospital Group, which has 19 clinics across the UK said: “We have seen a large increase in the amount of people who want to improve their appearance.
“If someone feels self conscious about their looks it can impact on every aspect of their life causing them to feel down and lose confidence at work as well as their social life.
“Many people simply want to enhance their looks and Botox and dermal fillers can do this by giving a smooth and rejuvenated appearance. The procedures don’t just benefit your looks, they can also improve your self esteem and give you greater confidence.”