A new consumer advertising campaign for cash plan provider Medicash has been launched in a bid to increase sales of its plans.
The campaign features the strapline ‘Need Treatment? Get treatment. Get cash back’, to promote the company’s health cash plan and its benefits using posters, escalator panels, radio and newspaper and bus ads. The campaign will run through Liverpool’s train stations alongside promotional handouts and will highlight the various treatments offered by Medicash including dental and optical.
Andy Abernethy of Medicash says, “This simple and clear message takes away all the confusion from what we do. The strapline clearly and concisely gets across exactly what it is we do and the striking imagery has caught people’s attention.”
Health cash plans: News update: 10 November 2009