[Skip to content]

Private Healthcare UK
Search our Site

This website is certified by Health On the Net Foundation. Click to verify.
This site complies with the HONcode standard for trustworthy health information:
verify here.


Medicash advertising campaign

Medicash logo

A new consumer advertising campaign for cash plan provider Medicash has been launched in a bid to increase sales of its plans.


The campaign features the strapline ‘Need Treatment? Get treatment. Get cash back’, to promote the company’s health cash plan and its benefits using posters, escalator panels, radio and newspaper and bus ads. The campaign will run through Liverpool’s train stations alongside promotional handouts and will highlight the various treatments offered by Medicash including dental and optical.


Andy Abernethy of Medicash says, “This simple and clear message takes away all the confusion from what we do. The strapline clearly and concisely gets across exactly what it is we do and the striking imagery has caught people’s attention.”


Health cash plans: News update: 10 November 2009


Related links