New website makes buying with advice quick and easy

A unique new way of buying insurance products online, with advice, has been rolled out by protection insurance specialists LifeSearch and technology experts 1st – Exchange.

The innovative new website offers you the first chance ever to buy with advice and receive instant cover in a quick and simple process that takes less than two minutes to complete.

You can buy life cover, and also critical illness, family income benefit and income protection after a short advised online journey.

Products are offered from a panel of four insurers –

AXA, Friends Provident, Legal & General and Royal Liver. is not designed to replace the traditional route of advice over the phone or face to face. It is designed to reach those people who either cannot or do not want to speak directly to an adviser and feel uncomfortable handing over large amounts of personal details to a stranger.

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New website makes buying with advice quick and easy
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