Now Health International has introduced a free SMS service for customers to tell them when important events happen on their plan. Texts to notify when plans are live, when membership cards have been dispatched, and when members have been added are automatically generated.
This is the first service of its kind in the international private medical insurance market and is offered as an optional service to all customers. Alison Massey, at Now Health says, "This is a really useful way of communicating with our customers. People are now regularly communicating by text with suppliers.”