Cosmetic dentistry is being offered at a new independent dental surgery in Marylebone, London.
The boutique surgery NW Smiles was founded by husband and wife team, Drs Anjali and Raj Rajah.
Both doctors studied dentistry at Kings College London and have previously worked for SW Smiles, a private dental practice in Battersea.
NW Smiles is staffed by dentists specialising in different areas of the practice
The practice offers "general, specialist and cosmetic dental treatments such as tooth whitening, wrinkle elimination and facial aesthetics".
It aims to provide a variety of quality dentistry to its customers in a backdrop reminiscent of a "boutique hotel".
The clinic is designed to relax and ease anxious patients and Dr Anjali Rajah also specialises in psychology for treating nervous people.
She said: "Our vision behind NW Smiles is to provide premium, professional and affordable dentistry using state-of-the-art technology with a personal touch".
As well as the regular treatments provided, the clinic will also offer free cosmetic consultations and prompt emergency care to its patients.
What's better? Private or NHS healthcare?