New Asda Life service

Lifesearch has teamed up with Asda in a new venture to offer independent advice on life and protection products.

The Asda Life service will be available from the end of January offering life and protection advice solutions to its customers. Lifesearch will advise the supermarket’s customers on what is on offer from a number of providers.

The new service will be available both online and on the telephone from 29 January.

Tom Baigrie, managing director of Lifesearch, says: “We believe in informed choice and our service, coupled with ASDA’s position as a leading retailer, can only be good for the consumer.”

Gev Lynott, director of financial services at Asda, says: “Not everyone has the same circumstances and through this new, free service we are able to fully assess customer needs in a regulated environment and to offer them a product that truly suits their needs.”

Lifesearch offers quotes for Life Insurance, Income Protection and Critical Illness Cover

Lifesearch is believed to be developing its own range of products, to be launched later this year.


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