New research shows that one in three men and one in five women do not read the nutrition information label on food packaging. The under 25s are more concerned with calorie counting than they are with the levels of salt, protein, fibre and fat they are taking in.
TNS conducted the research with 1000 adults for Standard Life Healthcare.
The research found that women are much more likely to check out the fat and calorie content of food than men. Protein, fibre and salt catch men's attention more than women's. Young adults under 25 are much less interested in fat and salt content than older adults but are much more focussed on calories.
Standard Life Healthcare spokeswoman Mandy Blanks says: “Many of the messages about food contents are getting through with people focussing on the elements that are typically of interest to their generation. Sugar content is of most importance to people over 55. The issue is how many people do not check out what is healthy and what is not healthy. That suggests there is still confusion. Minor changes to diet can help overall health and can also have a major impact on mood and general wellbeing, so it is worth getting good advice on nutrition.”
Standard Life Healthcare has long advocated access to medically reviewed advice about nutrition and fitness and all its private medical insurance customers have free online access to qualified advice, alerts and updates.