Up to 50 per cent of middle-aged women are likely to have cosmetic surgery to help delay the visible aging process, according to a survey in a popular women's magazine.
The Top Sante survey found that women over the age of 40 are so unhappy with their body that they give themselves an average rating of 3.5 out of ten and many are prepared to undergo surgical procedures to improve their self-esteem.
Just over a tenth of the respondents had already had surgery; 14 per cent claimed they would "definitely" undergo a procedure and an additional 25 per cent said that they "probably" would.
Lauren Libbert, editor of Top Sante, told Life Style Extra that forty-plus women "are no longer willing to just fade into the distance and move into a quiet, passive middle age like previous generations".
She continued: "They still want to feel vibrant, sexual and body confident - which is why more and more see cosmetic surgery as the answer.
"With a short, and sometimes relatively painless procedure, lines can be removed and years taken off."
Worryingly, 47 per cent of the respondents said that they believed they would be able to earn more if they looked younger and 58 per cent claimed that they currently look less attractive than they used to.
Top of the list of desirable cosmetic procedures was surgery to reduce "lines and bags around the eyes", with cosmetic dentistry coming a close second.