It's no longer just women who feel anxiety when it comes to looking good, new research suggests that men are now increasingly eager to keep on top of their appearance.
A new study has revealed that men are more than ever, happy to spend time and money on improving their looks, with the average man spending 83 minutes a day on personal grooming.
Researchers asked men how long they spend getting ready, taking into consideration cleansing, toning, picking out clothes and hair styling, and in comparison women spent on average 4 minutes less.
A study led by male health website Man MOT revealed perceptions of the body are important to men's sense of confidence and that men see the body as a vehicle for personal improvement.
If men look good and feel confident about their bodies then they are more likely to feel positive about job prospects as well as being more confident in the bedroom.
For those worrying about their looks The Hospital Group, one of the UK's leading cosmetic surgery providers, offer an array of youth-enhancing and confidence building treatments such as face lifts, brow lifts, liposuction and the increasingly popular male breast reduction (gynaecomastia), as well as weight loss procedures including gastric bands and balloons.
Fillers and cosmetic dentistry are just some of the additional cosmetic procedures that the group provide in their 19 clinics across the UK and Ireland.
David Ross, Chief Executive of The Hospital Group said: "Many people feel unhappy with their appearance and this can cause them to become depressed and to feel frustrated.
"For many people changing their appearance will improve their whole outlook on life and often gives them the confidence that they didn't have before.
"The Hospital Group provides expert advice and treatments to ensure that patients get the look they are after."