Men are slowly but surely catching up with women in the race to reverse the signs of aging, according to a Forbes report.
Some may have recently left a struggling marriage; others may be looking to regain a youthful appearance to boost their career prospects; while many may simply have had enough of looking at their facial lines in the mirror.
According to the American Society of Plastic Surgeons (ASPS), the number of men choosing to have minimally invasive cosmetic surgery ballooned by 44 per cent between 2000 and 2005.
Botox, microdermabrasion and laser hair removal were the three most popular minimally invasive cosmetic procedures carried out last year, but more invasive procedures such as nose reshaping, hair transplantation and liposuction are also very popular.
Performances of liposuction increased by ten per cent from 2004 to 2005, according to ASPS figures, with excess fat commonly being removed from the lower back and abdomen.
Dr Richard D'Amico, ASPS president elect and a private plastic surgeon, told Forbes that liposuction is not just for "lazy, obese people".
"We're talking about people out there dieting and exercising but there are limits to what we can achieve with that. This is a reward for all that hard work," he revealed.