Men are more likely to take out health insurance and consider it as important while people in Scotland are least likely to prioritise it, suggests a survey from Health365.
A quarter of men have health cover compared with only 15% of women and half of all men have had health insurance at some point in their lives, but only a third of women have held a policy.
The survey questioned people on their attitudes to health insurance, the perceived cost and what obstacles they face in accessing cover.
It shows how negative perceptions put people off taking out a policy. Health insurance (12%) only ranked above pet (5%) and mobile phone (2%) insurance in terms of importance, while lagging well behind home contents (46%) and life (23%) and equal to travel cover.
Two out of three view health insurance as expensive or a luxury and a quarter believe it is complicated and confusing. Two out of three are either very or quite put off buying the product by its cost. 40% say it would take at least a day to get a health insurance quotation.