People who are experiencing memory loss have been encouraged to talk to their GP if they are worried.
Nancy Morse, senior scientific officer at Efamol, explained that people should "always" consult their GP if they are in this situation because short-term regular memory loss can be "extremely frightening".
Doctors have a number of key warning signs which they will use as indicators when looking at abnormal forgetfulness.
Ms Morse explained: "Frequent repetition of questions or comments, which could suggest amnesia, or loss of instrumental activities of daily living, such as handling finances or medications, travelling by public of private transport, or using the telephone, should around concern."
The comments come after research from Efalex revealed that 71.3 per cent of people aged over 50 admit to regular short-term memory problems.
But older people were also shown to be more likely to be honest about the problem than their younger counterparts.