Benenden Healthcare has improved customer service and access to its website by launching a new mobile version for smart phones.
The mobile version was constructed in response to demand levels from mobile website users in the last 12 months.
Marie Knock at Benenden Healthcare says, “We aim for our website to be a leading health and wellbeing portal for all our members. It was clear that there is demand for a specialised mobile version of the website for all members who are on the move. Very few of our competitors offer dedicated mobile websites, so this is a great opportunity for us to take advantage of new promotional opportunities via mobile marketing.”
The new mobile site allows:
-
Access telephone numbers. Using click to call technology visitors can simply select the telephone number they want and it automatically calls out from their mobile phone
-
View their nearest regional treatment centre and its contact details through our interactive postcode look-up
-
Access information about products and services.
Health cash plan news: 28 May 2011
