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Simplified Life gives 80% of customers an online decision in minutes


Four out of five customers seeking a rapid route to life insurance can now benefit from an on-the-spot decision with Aviva's Simplified Life cover.


80% of customers who purchase life insurance through Simplified Life will get an online decision in minutes, without the need for manual underwriting. The super-fast quote and apply tool enables people to get up to £500,000 of cover in minutes. It offers level and decreasing term cover and customers can be accepted on both standard and non-standard terms.


The insurer created Simplified Life after finding many people were put off by complicated systems and the length of time it took to get life cover. Regular reviews and revisions mean the tool has evolved to meet changing customer demands.

Life insurance news: 16 May 2011