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Aviva reduce doctors report requests by 60%


Aviva has reduced the number of doctor reports requested for life insurance applications by 60%. This has been achieved by capturing extra medical information using nurses and underwriters to speak to customers.


The initiative places the emphasis on underwriters making faster and better decisions that are often not helped by collecting doctors reports. Benefits of the initiative are:


  • Saves time - customers are getting cover quicker, due to reduced application time

  • Saves money - Aviva makes cost savings, due to less doctor report costs

  • Reduces the need for busy GPs to deal with insurance related queries


Whilst Aviva will continue to need doctors reports for some applicants to offer the fairest and most competitive terms, the initiative will keep these to an absolute minimum.


Life insurance: News update: 7 May 2010


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